Restaurant Branding Branding is a marketing technique that uses messages and designs, such as logos and symbols, to promote awareness of and loyalty to your restaurant’s brand. The key to effective branding is to implement a consistent creative marketing concept. A good restaurant marketing campaign will feature consistent messages and visual designs in all of…
Category: Marketing
Restaurant Websites
Restaurant Websites Features One of the best ways to market your restaurant involves creating a website. More than 72% of Americans have internet access, and that number is growing. People are turning to websites more and more to find information on a restaurant. In fact, according to a recent survey by the National Restaurant Association,…
Marketing a Catering Business
Marketing a Catering Business: How to Get Catering Clients Unlike restaurants, most catering businesses don’t have the luxury of a storefront location where they can hang up a big sign and let everyone know they are in the neighborhood. Only large-scale catering companies can afford this kind of space. Most caterers work from home or…